{"id":2557,"date":"2023-01-25T12:48:16","date_gmt":"2023-01-25T11:48:16","guid":{"rendered":"https:\/\/augen-arzt-praxis.ch\/data-privacy-policy\/"},"modified":"2023-09-04T11:23:56","modified_gmt":"2023-09-04T09:23:56","slug":"data-privacy-policy","status":"publish","type":"page","link":"https:\/\/augen-arzt-praxis.ch\/en\/data-privacy-policy\/","title":{"rendered":"Data privacy policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2557\" class=\"elementor elementor-2557 elementor-28\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89499ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89499ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a1ef94\" data-id=\"1a1ef94\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c15d43 elementor-widget elementor-widget-heading\" data-id=\"8c15d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data privacy policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ddeb2 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"06ddeb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/augen-arzt-praxis.ch\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/augen-arzt-praxis.ch\/en\/data-privacy-policy\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data privacy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b5b3c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b5b3c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dc67c4\" data-id=\"0dc67c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f2dcd56 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2dcd56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d545f45\" data-id=\"d545f45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36c5505 elementor-widget elementor-widget-text-editor\" data-id=\"36c5505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Welcome to the website of our medical practice.<br \/>\nThe following privacy policy applies to the use of our website and the services offered on it.<br \/>\nThis privacy policy informs you about the collection of personal data during your visit to this website.<br \/>\nBy using this website, you consent to the processing of your personal data in accordance with this Privacy Policy.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The collection and processing of your personal data is done in compliance with applicable data protection laws and requirements.<br \/>\nIn all other respects, the medical practice disclaims any liability for the use of this website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In principle, our medical practice offers its services only in Switzerland and is directed only to persons residing in Switzerland.<\/span><\/p>\n<h2><b>Collection of general data and information  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Each time the website is called up, a series of general data and information is collected.<br \/>\nThis general data and information is stored in the log files of the server.<br \/>\nThe following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to avert danger in the event of attacks on our IT infrastructure.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data and information is needed to (1) display the content of our website correctly, (2) optimize the content of our website, (3) ensure the long-term functionality of our IT infrastructure and the technology of our website, and (4) provide the necessary information to law enforcement authorities in the event of a cyber attack.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, our medical practice can evaluate this data and information on the one hand statistically and on the other hand with the aim of increasing the data protection and data security of its IT infrastructure.<br \/>\nThe collected data and information will only be processed for the purposes just mentioned and will be deleted afterwards. <\/span><\/p>\n<h2><b>Links of other websites<\/b><span style=\"font-weight: 400;\"> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This website may contain links to websites of other providers.<br \/>\nOur medical practice has no influence on these websites, their content, offers or availability or the data protection declarations and provisions applicable there.<br \/>\nIt therefore disclaims any liability.  <\/span><\/p>\n<h2><b>Cookies and other services  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Our medical practice may use cookies on its website.<br \/>\nCookies contain a so-called cookie ID, a unique identifier of the cookie, which assigns web pages and servers to a specific Internet browser.<br \/>\nA specific internet browser can be recognized and identified via this unique cookie ID.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such information about the use of this website (including your IP address) may, for example, in the case of Google Analytics, be transmitted to servers abroad and stored there.<br \/>\nBy using our website, you consent to the transfer of this data. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our medical practice may use further service offers from third-party providers in order to integrate their content and services, such as videos or articles, into the website.<br \/>\nA corresponding integration always requires that these third-party providers can collect and process the IP address and other information of visitors to this website.<br \/>\nBy using our website, you agree to this.  <\/span><\/p>\n<h2><b>Social networks<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Buttons (&#8220;social media plugins&#8221;) may be placed on this website that establish contact with the servers of social networks (Facebook, Twitter, Instagram, etc.).<br \/>\nBy clicking on one of these buttons, you give your consent for necessary data such as IP address, website visit, etc. to be transmitted to the respective operator of the social network.   <\/span><\/p>\n<h2><b>Communication options  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The website of our medical practice contains certain information that enables a quick electronic contact as well as direct communication, which also includes a general e-mail address.<br \/>\nIf you contact us via the communication options offered on our website, your contact details and content will only be used to process and respond to your request. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please note: It cannot be guaranteed that your data will be transmitted confidentially.<br \/>\nTherefore, no confidential data (medical concerns, etc.) should be transmitted when making this contact.   <\/span><\/p>\n<h2 id=\"begriffe-rechtsgrundlagen\">Terms and legal basis<\/h2>\n<h3 id=\"begriffe\">Terms<\/h3>\n<p><strong>Personal data<\/strong> is <em>any<\/em> information relating to an identified or identifiable natural person.<br \/>\nA <strong>data subject<\/strong> is a person about whom we process personal data. <\/p>\n<p><strong>Processing<\/strong> includes <em>any<\/em> handling of personal data, <em>regardless<\/em> of the means and procedures used, such as querying, matching, adapting, archiving, storing, reading out, disclosing, procuring, recording, collecting, deleting, disclosing, arranging, organizing, storing, modifying, disseminating, linking, destroying and using personal data.<\/p>\n<p>The <strong>European Economic Area (EEA)<\/strong> comprises the <a href=\"https:\/\/de.wikipedia.org\/wiki\/Mitgliedstaaten_der_Europ%C3%A4ischen_Union\" target=\"_blank\" rel=\"nofollow noopener\">member states of the European Union<\/a> (EU) plus the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as processing of personal data.<\/p>\n<h3 id=\"rechtsgrundlagen\">Legal basis<\/h3>\n<p>We process personal data in accordance with Swiss data protection law such as, in particular, the Swiss <a id=\"113659\" href=\"https:\/\/www.fedlex.admin.ch\/eli\/oc\/2022\/491\/de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Federal<\/a> Act on Data Protection (Data Protection Act, DPA) and the <a href=\"https:\/\/www.fedlex.admin.ch\/eli\/oc\/2022\/568\/de\" target=\"_blank\" rel=\"nofollow noopener\">Ordinance on<\/a> Data Protection (Data Protection Ordinance, DPA).<\/p>\n<p><span id=\"rechtsgrundlagen-dsgvo\">We process &#8211; if and to the extent that the General Data Protection Regulation (GDPR) is applicable &#8211; personal data in accordance with <em>at least<\/em> one of the following legal bases:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/steigerlegal.ch\/dsgvo\/dsgvo-6\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Art. 6 para.<br \/>\n1 lit.<br \/>\nb DSGVO  <\/a>  for the necessary processing of personal data for the fulfillment of a contract with the data subject as well as for the implementation of pre-contractual measures.<\/li>\n<li>Art. 6 para.<br \/>\n1 lit.<br \/>\nf DSGVO for the necessary processing of personal data to protect the legitimate interests of us or of third parties, unless the fundamental freedoms and rights and interests of the data subject prevail.<br \/>\nLegitimate interests are, in particular, our interest in being able to carry out our activities and operations permanently, in a user-friendly, secure and reliable manner, as well as to communicate about them, to ensure information security, to protect against misuse, to enforce our own legal claims and to comply with Swiss law.   <\/li>\n<li>Art. 6 para.<br \/>\n1 lit.<br \/>\nc DSGVO for the necessary processing of personal data to comply with a legal obligation to which we are subject under any applicable law of Member States in the European Economic Area (EEA).  <\/li>\n<li>Art. 6 para.<br \/>\n1 lit.<br \/>\ne DSGVO for the necessary processing of personal data for the performance of a task that is in the public interest.  <\/li>\n<li>Art. 6 para.<br \/>\n1 lit.<br \/>\na DSGVO for the processing of personal data with the consent of the data subject.  <\/li>\n<li>Art. 6 para.<br \/>\n1 lit.<br \/>\nd DSGVO for the necessary processing of personal data to protect vital interests of the data subject or another natural person.  <\/li>\n<\/ul>\n<h2 id=\"bewerbungen\">Applications<\/h2>\n<p>We process personal data about applicants to the extent that it is required for assessing their suitability for an employment relationship or for the subsequent execution of an employment contract.<br \/>\nThe required personal data results in particular from the information requested, for example in the context of a job advertisement.<br \/>\nWe also process personal data that applicants <em>voluntarily<\/em> provide or publish, in particular as part of cover letters, resumes and other application documents as well as online profiles.  <\/p>\n<p><span id=\"bewerbungen-dsgvo\">We process &#8211; insofar as and to the extent that the General Data Protection Regulation (GDPR) is applicable &#8211; personal data about applicants in particular in accordance with  <a href=\"https:\/\/steigerlegal.ch\/dsgvo\/dsgvo-9\/#2b\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Art. 9 para.<br \/>\n2 lit.<br \/>\nb DSGVO  <\/a>.<\/span><\/p>\n<\/p>\n<h2 id=\"sicherheit\">Data security<\/h2>\n<p>We take suitable technical and organizational measures to ensure data security appropriate to the respective risk.<br \/>\nHowever, we cannot guarantee absolute data security. <\/p>\n<p>Access to our website is via transport encryption (SSL \/ TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS).<br \/>\nMost browsers mark transport encryption with a padlock in the address bar. <\/p>\n<p>Our digital communications &#8211; like all digital communications in <em>principle<\/em> &#8211; are subject to mass surveillance without cause or suspicion and other monitoring by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries.<br \/>\nWe cannot directly influence the corresponding processing of personal data by secret services, police agencies and other security authorities. <\/p>\n<h2 id=\"website\">Website use<\/h2>\n<h3 id=\"cookies\">Cookies<\/h3>\n<p>We may use cookies.<br \/>\nCookies &#8211; our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) &#8211; are data that are stored in the browser.<br \/>\nSuch stored data need not be limited to traditional cookies in text form.  <\/p>\n<p>Cookies can be stored in the browser temporarily as &#8220;session cookies&#8221; or for a certain period of time as so-called permanent cookies.<br \/>\n&#8220;Session cookies&#8221; are automatically deleted when the browser is closed.<br \/>\nPermanent cookies have a specific storage period.<br \/>\nIn particular, cookies enable us to recognize a browser the next time it visits our website and thus, for example, to measure the reach of our website.<br \/>\nHowever, permanent cookies can also be used for online marketing, for example.    <\/p>\n<p>Cookies can be completely or partially deactivated and deleted in the browser settings at any time.<br \/>\nWithout cookies, our website may no longer be fully available.<br \/>\nWe actively request &#8211; at least if and to the extent necessary &#8211; the express consent to the use of cookies.  <\/p>\n<p>For cookies used for performance and reach measurement or for advertising, a general objection (&#8220;opt-out&#8221;) is possible for numerous services via <a href=\"https:\/\/youradchoices.ca\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AdChoices<\/a> (Digital Advertising Alliance of Canada), the <a href=\"https:\/\/optout.networkadvertising.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Network Advertising Initiative<\/a> (NAI), <a href=\"https:\/\/optout.aboutads.info\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">YourAdChoices<\/a> (Digital Advertising Alliance) or <a href=\"https:\/\/www.youronlinechoices.com\/ch-de\/praferenzmanagement\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Your Online Choices<\/a> (European Interactive Digital Advertising Alliance, EDAA).<\/p>\n<h3 id=\"logdateien\">Server log files<\/h3>\n<p>We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, website last accessed in the same browser window (referer or referrer).<\/p>\n<p>We store such information, which may also constitute personal data, in server log files.<br \/>\nThe information is necessary to provide our website permanently, user-friendly and reliably, as well as to ensure data security and thus in particular the protection of personal data &#8211; also by third parties or with the help of third parties. <\/p>\n<h3 id=\"zaehlpixel\">Tracking pixel<\/h3>\n<p>We may use tracking pixels on our website.<br \/>\nTracking pixels are also known as web beacons.<br \/>\nTracking pixels &#8211; also from third parties whose services we use &#8211; are small, usually invisible images that are automatically retrieved when you visit our website.<br \/>\nWith pixel counters, the same information can be collected as in server log files.   <\/p>\n<\/p>\n<h2 id=\"dienste\">Third party services<\/h2>\n<p>We use services of specialized third parties to perform our activities and operations in a durable, user-friendly, secure and reliable manner.<br \/>\nWith such services, we can, among other things, embed functions and content in our website.<br \/>\nIn the case of such embedding, the services used record the Internet Protocol (IP) addresses of the users at least temporarily for technically compelling reasons.  <\/p>\n<p>For necessary security-related, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized or pseudonymized form.<br \/>\nThis is, for example, performance or usage data in order to be able to offer the respective service. <\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><br \/>\n  <a href=\"https:\/\/about.google\/products\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google services:<\/a><br \/>\n<\/strong> Providers: Google LLC (USA) \/ Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection:  <a href=\"https:\/\/safety.google\/intl\/de\/principles\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Privacy and Security Principles<\/a>,  <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy Policy<\/a>,  <a href=\"https:\/\/privacy.google.com\/intl\/de\/businesses\/compliance\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Google is committed to complying with applicable privacy laws&#8221;,<\/a>&#8221; <a href=\"https:\/\/policies.google.com\/technologies\/product-privacy?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy Guide in Google Products&#8221;,<\/a> <a href=\"https:\/\/policies.google.com\/technologies\/partner-sites?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;How we use data from websites or apps on or in which our services are used&#8221; (Google disclosures)<\/a>, <a href=\"https:\/\/policies.google.com\/technologies\/cookies?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Cookie types and other technologies used<\/a> by Google&#8221;, <a href=\"https:\/\/adssettings.google.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Personalized advertising&#8221; (enable\/disable\/settings)<\/a>.<\/li>\n<li><strong><br \/>\n  <a href=\"https:\/\/www.microsoft.com\/de-ch\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Microsoft services:<\/a><br \/>\n<\/strong> Providers: Microsoft Corporation (USA) \/ Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland; General information on data protection: <a href=\"https:\/\/privacy.microsoft.com\/de-de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Data protection at Microsoft&#8221;,<\/a> <a href=\"https:\/\/www.microsoft.com\/de-ch\/trust-center\/privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Data protection and privacy (Trust Center)&#8221;,<\/a> <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">data protection declaration<\/a>, data protection <a href=\"https:\/\/account.microsoft.com\/account\/privacy?lang=de-DE\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">dashboard (data and privacy settings)<\/a>.<\/li>\n<\/ul>\n<h3 id=\"infrastruktur\">Digital infrastructure<\/h3>\n<p>We use services from specialized third parties to make use of required digital infrastructure in connection with our activities and operations.<br \/>\nThese include, for example, hosting and storage services from selected providers. <\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><br \/>\n  <a href=\"https:\/\/www.hostpoint.ch\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Hostpoint:<\/a><br \/>\n<\/strong> Hosting; Provider: Hostpoint AG (Switzerland); Data protection information: Privacy <a href=\"https:\/\/www.hostpoint.ch\/hostpoint\/kontakt-agb.html#datenschutz\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">policy<\/a>.<\/li>\n<\/ul>\n<h3 id=\"schriftarten\">Fonts<\/h3>\n<p>We use third party services to embed selected fonts as well as icons, logos and symbols into our website.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/fonts.adobe.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Adobe Fonts:<\/a><\/strong> Fonts; providers: Adobe Inc. (USA) for users in North America \/ Adobe Systems Software Ireland Limited (Ireland) for users in the rest of the world; Privacy information: <a href=\"https:\/\/www.adobe.com\/de\/privacy.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Adobe Privacy Center&#8221;,<\/a> Privacy Policy ( <a href=\"https:\/\/www.adobe.com\/ch_de\/privacy\/policies\/adobe-fonts.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Adobe Fonts)<\/a>, Privacy Statement <a href=\"https:\/\/www.adobe.com\/ch_de\/privacy\/policy.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">(<\/a>Adobe), <a href=\"https:\/\/www.adobe.com\/ch_de\/privacy\/privacy-contact.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Questions about Privacy?&#8221;, &#8220;<\/a>Adobe Privacy <a href=\"https:\/\/www.adobe.com\/ch_de\/privacy\/opt-out.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Settings<\/a>&#8220;. <\/li>\n<li><strong><a href=\"https:\/\/fontawesome.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Font Awesome:<\/a><\/strong> Icons and Logos; Provider: Fonticons Inc. (USA); Privacy information: <a href=\"https:\/\/fontawesome.com\/privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy policy<\/a>. <\/li>\n<li><strong><a href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Fonts:<\/a><\/strong> Fonts; Provider: Google; Google Fonts-specific information: <a href=\"https:\/\/fonts.googleblog.com\/2022\/11\/your-privacy-and-google-fonts.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Privacy and Google Fonts&#8221; (&#8220;Privacy and Google Fonts&#8221;)<\/a>, <a href=\"https:\/\/developers.google.com\/fonts\/faq\/privacy?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Privacy and Data Collection&#8221;<\/a>.<\/li>\n<\/ul>\n<h2 id=\"erweiterungen\">Extensions for the website<\/h2>\n<p>We use extensions for our website in order to be able to use additional functions.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/cleantalk.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">CleanTalk:<\/a><\/strong> Spam protection for websites; Provider: CleanTalk Inc. (USA); Data protection information: <a href=\"https:\/\/cleantalk.org\/publicoffer#privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy policy<\/a>. <\/li>\n<li><strong><a href=\"https:\/\/shortpixel.ai\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ShortPixel:<\/a><\/strong> Image hosting and optimization; Provider: ID SCOUT SRL (Romania); Privacy information: <a href=\"https:\/\/shortpixel.com\/privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Privacy Policy<\/a>, <a href=\"https:\/\/help.shortpixel.com\/category\/318-legal-privacy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Legal &amp;<\/a> Privacy&#8221;.<\/li>\n<\/ul>\n<h2> <\/h2>\n<h2 id=\"erfolgs-und-reichweitenmessung\">Success and reach measurement<\/h2>\n<p>We try to determine how our online offering is used.<br \/>\nIn this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website.<br \/>\nBut we can also, for example, try out and compare how different parts or versions of our online offering are used (&#8220;A\/B test&#8221; method).<br \/>\nBased on the results of the performance and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.   <\/p>\n<p>In most cases, the Internet Protocol (IP) addresses of individual users are stored for performance and reach measurement.<br \/>\nIn this case, IP addresses are <em>generally<\/em> shortened (&#8220;IP masking&#8221;) in order to follow the principle of data economy through the corresponding pseudonymization. <\/p>\n<p>Cookies may be used for performance and reach measurement and user profiles may be created.<br \/>\nAny user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the &#8211; at least approximate &#8211; location. <em>In principle,<\/em> any user profiles are created exclusively in pseudonymous form and are not used to identify individual users.<br \/>\nIndividual services of third parties with which users are registered may be able to assign the use of our online service to the user account or user profile of the respective service.  <\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><br \/>\n  <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Analytics:<\/a><br \/>\n<\/strong> Performance and reach measurement; provider: Google; Google Analytics-specific data: Measurement also across different browsers and devices <strong>(cross-device tracking)<\/strong> as well as with pseudonymized Internet Protocol (IP) addresses, which are only transmitted in full to Google in the USA as an <em>exception,<\/em> <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Privacy Policy&#8221;,<\/a> <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Browser Add-on to deactivate Google Analytics&#8221;<\/a>.<\/li>\n<li><strong><br \/>\n  <a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Tag Manager:<\/a><br \/>\n<\/strong> Integration and management of other services for performance and reach measurement as well as other services from Google and third parties; provider: Google; Google Tag Manager-specific information: <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/9323295?hl=de\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Data collected with Google Tag Manager&#8221;;<\/a> further information on data protection can be found with the individual integrated and managed services.<\/li>\n<\/ul>\n<h2><b>Your rights<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Based on the Data Protection Act, you have various rights such as the right to information.<br \/>\nTo assert your rights, please contact the medical practice.<br \/>\nWe will be happy to provide you with further information in this regard.  <\/span><\/p>\n<h2><b>Changes  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Our medical practice may adapt this privacy policy at any time without prior notice.<br \/>\nThe current version published on our website applies. <\/span><\/p>\n<p><b>Zurich, 30.8.2023 <br \/><\/b><b>Ophthalmology practice<br \/><\/b><b>Simone Hohermuth, MD<br \/><\/b><b>Jenny R\u00fcegg-Giersch, M.D.<br \/><\/b><b>Florastrasse 17<br \/><\/b><b>CH-8008 Zurich<br \/><\/b><a href=\"http:\/\/www.augen-arzt-praxis.ch\"><span style=\"font-weight: 400;\">www.augen-arzt-praxis.ch<\/span><\/a><br \/><b>044 552 9191<\/b><\/p>\n<h2><b>Patient information on the handling of personal data<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">In the following, we inform you about the purpose for which the above-mentioned medical practice (hereinafter referred to as medical practice) collects, stores or forwards your personal data.<br \/>\nIn addition, we inform you about your rights, which you can exercise within the framework of data protection.   <\/span><\/p>\n<p><span style=\"font-weight: 600;\">Responsibilities  <\/span><span style=\"font-weight: 300;\">The responsible body for processing your personal data and in particular your health data is the medical practice.<br \/>\nIf you have any questions about data protection or if you wish to exercise your rights under data protection, please contact the practice staff or your doctor directly. <\/span><\/p>\n<p><span style=\"font-weight: 600;\">Collection and purpose of data processing<\/span><span style=\"font-weight: 300;\">  The processing (collection, storage, use and retention) of your data is based on the treatment contract and legal requirements for the fulfillment of the treatment purpose and the associated obligations.<br \/>\nThe collection of data takes place on the one hand through the treating physician in the context of your treatment.<br \/>\nOn the other hand, we also receive data from other physicians and health care professionals with whom you have been or are currently receiving treatment, if you have given your consent for this.<br \/>\nIn your medical history, only data related to your medical treatment will be processed.<br \/>\nThe medical history includes the personal information provided on the patient form, such as personal details, contact details and insurance details, as well as, among other things, the educational interview conducted as part of the treatment, collected health data such as medical histories, diagnoses, therapy proposals and findings.      <\/span><\/p>\n<p><span style=\"font-weight: 600;\">Duration of storage<\/span> <span style=\"font-weight: 300;\">Your medical history will be kept for 20 years after your last treatment.<br \/>\nAfter that, with your express consent, it will be further stored or securely deleted or destroyed. <\/span><\/p>\n<p><span style=\"font-weight: 600;\">Disclosure of data<\/span><span style=\"font-weight: 300;\"> We will only pass on your personal data, and in particular your medical data, to external third parties if this is permitted or required by law, or if you have consented to the data being passed on as part of your treatment. <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Data is transferred to your health insurance company or to the accident or disability insurance company for the purpose of billing for the services provided to you.<br \/>\nThe type of data transmitted is based on the legal requirements.   <\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Disclosure to cantonal and national authorities (e.g. cantonal medical service, health departments, etc.) is based on legal reporting requirements.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Optional: The transfer of the necessary patient and billing data to the collection agency takes place for the purpose of collection (collection of due monetary claims).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">In individual cases, depending on your treatment and your corresponding consent, data is transferred to other authorized recipients (e.g. laboratories, other physicians).  <\/span><\/p>\n<p><span style=\"font-weight: 600;\">Revocation of your consent<\/span> <span style=\"font-weight: 300;\">If you have given your express consent for data processing, you may revoke any consent already given, in whole or in part, at any time. The revocation or the request to change consent must be made in writing. As soon as we have received your written revocation and the processing cannot be based on any other legal basis than the consent, the processing will be stopped. The legality of the data processing carried out until the revocation remains unaffected by the revocation.    <\/span><\/p>\n<p><span style=\"font-weight: 600;\">Information, inspection and release<\/span> <span style=\"font-weight: 300;\">You have the right to obtain information about your personal data at any time.<br \/>\nYou can view your medical history or request a copy.<br \/>\nThere may be a charge for providing a copy.<br \/>\nYou will be informed in advance of any costs, which depend on the time and effort required to make the copy.     <\/span><\/p>\n<p><span style=\"font-weight: 600;\">Right to data transmission<\/span> <span style=\"font-weight: 300;\">You have the right to have data that we process automatically or digitally handed over to you or to a third party in a common, machine-readable format.<br \/>\nThis also applies in particular to the transfer of medical data to a health professional of your choice.<br \/>\nIf you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.  <\/span><\/p>\n<p><span style=\"font-weight: 600;\">Correction of your data<\/span> <span style=\"font-weight: 300;\">If you find or consider that your data is incorrect or incomplete, you have the possibility to request a rectification.<br \/>\nIf neither the correctness nor the incompleteness of your data can be ascertained, you have the option of affixing a denial notice. <\/span><\/p>\n<p><span style=\"font-weight: 600;\">The above patient information is based on the template of the FMH dated 8\/2023<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Ophthalmology Practice &#8211; Simone E. Hohermuth- Dr. med. Jenny R\u00fcegg-Giersch- Florastrasse 17- 8008 Z\u00fcrich &#8211; Status 08\/2023<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data privacy policy Home Data privacy Welcome to the website of our medical practice. The following privacy policy applies to the use of our website and the services offered on it. This privacy policy informs you about the collection of personal data during your visit to this website. By using this website, you consent to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2557","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/augen-arzt-praxis.ch\/en\/wp-json\/wp\/v2\/pages\/2557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/augen-arzt-praxis.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/augen-arzt-praxis.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/augen-arzt-praxis.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/augen-arzt-praxis.ch\/en\/wp-json\/wp\/v2\/comments?post=2557"}],"version-history":[{"count":0,"href":"https:\/\/augen-arzt-praxis.ch\/en\/wp-json\/wp\/v2\/pages\/2557\/revisions"}],"wp:attachment":[{"href":"https:\/\/augen-arzt-praxis.ch\/en\/wp-json\/wp\/v2\/media?parent=2557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}